What SUCHWERK does
The AI proposes. You approve. Every number knows where it came from.
The 25 actions and their default level
Every action can be configured on its own — per organization and per client. The guardrails sit right next to it, not in the fine print.
| Action | Area | Default | Guardrails |
|---|---|---|---|
| Keyword research | both | L2 · Ausführen | Read-only against Google; max. 5 runs per project per day. |
| Ranking monitoring | SEO | L2 · Ausführen | Read-only; a failure raises an alert instead of a silent gap. |
| Technical SEO check | SEO | L2 · Ausführen | Verified own domains only, max. 1 crawl per day, robots.txt respected. |
| Prioritize SEO findings | SEO | L2 · Ausführen | Internal records only, no external effect. |
| Submit sitemap / URL for indexing | SEO | L1 · Vorschlagen | Max. 50 URLs per day per project, verified property URLs only. |
| On-page copy suggestions | SEO | L1 · Vorschlagen | A pure text suggestion with no write effect of its own. At L2 it appears without approval; the actual CMS change runs through the cms_* actions with their daily caps. |
| Create ad copy | Ads | L1 · Vorschlagen | Adding new assets only, never deleting; character limits hard-validated; brand blocklist. |
| Pause ad copy | Ads | L1 · Vorschlagen | At least 30 days runtime and 1,000 impressions; never the last asset. |
| Increase budget | Ads | L1 · Vorschlagen | Max. +20% per change, 1×/campaign/day, monthly cap per account, blackout Fri 4pm – Mon 8am. |
| Decrease budget | Ads | L2 · Ausführen | Max. −30% per change, never below the minimum budget. |
| Pause campaign | Ads | L1 · Vorschlagen | At L2 only as an emergency brake with hard thresholds; max. 2 campaigns/day. |
| Resume campaign | Ads | L1 · Vorschlagen | Never L2 — resuming spend always stays a human decision. |
| Adjust bids / target CPA | Ads | L1 · Vorschlagen | Max. ±15% per change, max. 2×/week/campaign, minimum data 30 conversions or 14 days. |
| Add negative keywords | Ads | L2 · Ausführen | Max. 20/day/account, only search terms with ≥10 clicks and 0 conversions, brand blocklist. |
| Add keywords | Ads | L1 · Vorschlagen | At L2 max. 10/week/ad group, phrase/exact only, CPC below cap. |
| Pause keywords | Ads | L1 · Vorschlagen | At least 60 days of data, 0 conversions, spend > 2× target CPA. |
| Create campaign | Ads | L1 · Vorschlagen | Never L2 — structural changes always stay human. |
| Generate and send reports | both | L2 · Ausführen | Sending only to pre-confirmed addresses; preview required the first time. |
| Raise alerts | both | L2 · Ausführen | Deduplication, max. 5 alerts per project per day, quiet hours configurable. |
| Competitor / SERP lookups | SEO | L1 · Vorschlagen | Paid third-party API → monthly euro budget per organization, hard cut-off. |
| CMS: change meta title/description | SEO | L1 · Vorschlagen | Meta title/description in the CMS: max. 30 changes per project per day, connected shops only, blackout windows active. At L2 the AI team applies this change without human approval — the daily cap of 30 remains the hard limit. |
| CMS: set image alt texts | SEO | L1 · Vorschlagen | Image alt texts in the CMS: max. 50 changes per project per day, connected shops only. At L2 the AI team applies them without human approval — the daily cap of 50 remains the hard limit. |
| CMS: create redirect | SEO | L1 · Vorschlagen | URL redirects (301) in the CMS: max. 20 per project per day. **Always requires approval (L1)** — a redirect cannot be deleted again through the CMS API and keeps working in browser and Google caches. Whether an existing redirect gets overwritten is decided by the CMS alone; the application does not check it. |
| CMS: rewrite body text | SEO | L1 · Vorschlagen | Body text (product/page/post content) in the CMS: max. 10 changes per project per day, connected shops only, blackout windows active. At L2 the AI team writes the text without human approval — the daily cap of 10 remains the hard limit. |
| CMS: create blog post | SEO | L1 · Vorschlagen | New blog post in the CMS: max. 5 per project per day, created as draft by default, blackout windows active. At L2 the AI team creates the draft without human approval — the daily cap of 5 remains the hard limit. |
Money-relevant actions — budgets, bids, campaigns, keywords, ad copy — only ever go up to L1: nothing happens there without your approval. At L2 the AI may apply on-page changes to your own CMS by itself, with daily caps and one-click undo.